Article by Sam Winebaum, Editor
2024 was RoadTrailRun’s most active year yet as we set a new record for articles posted, increased our YouTube coverage, and gained followers and subscribers across all channels. We couldn’t have done it without our 30 plus contributors world wide and you, our readers and followers. Thank you!
In the article some key metrics and links to the content that caught runners’ greatest interest in 2024 across our various channels.
Distances Covered (17 contributors chiming in)
Our intrepid contributors (approximately half responding) covered huge distances on road and trail, in Europe, Asia, Africa, Australia and the US in 2024 to test the gear and bring you our 2024 reviews
Total Running: 42,597miles / 72,380km
Road Running: 33,812 miles / 58,828 km
Trail Running: 8,784 miles / 14,152 km
Run Vertical: 1,851,832 feet / 556,613 meters
Cycling: 9,302 miles / 14,998 km
Hike/Walk/Nordic: 2,078 miles / 3160 km
Amazing! That’s an average of 2,662 miles 4,284 km of running per tester! And essential to getting to the essence of every product in test. Along the way they of course raced and set many PR’s in 2024.
RoadTrailRun.com
Our RoadTrailRun web site saw a record 399 articles published in 2024, an increase of 23 over 2023 with reviews of road and trail running shoes, apparel, electronics, and accessories as well as race reports and other articles.
We published articles in English, German, Spanish, Polish, Dutch/Flemish and Portuguese thanks to our international team.
4 Most Read Reviews (albeit all posting early in the year):
ASICS Metaspeed Sky Paris Multi Tester Review
Saucony Endorphin Speed 4 Multi Tester Review
Hoka Mach 6 Multi Tester Review
Saucony Triumph 22 Multi Tester Review
YouTube
Our RoadTrailRun YouTube channel saw strong growth posting a total of 92 videos with, at year’s end, approximately 18,300 subscribers. We also used our channel to extensively cover The Running Event and UTMB week, big events for new product announcements.
4 Most Viewed YouTube Videos of 2024:
Nike Zoom Pegasus 41 Initial Review
ASICS Novablast 5 Review
ASICS Magic Speed 4 Review
Kiprun at The Running Event Preview and in French!
Our RoadTrailRun Instagram also saw strong growth with a year’s end approximately 74,300 followers. Our contributors own posts, which we also reposted to our profile and featuring products in review generated additional views. In the last part of the year, in the month during and following The Running Event, we reached a new all time peak of 2.9 million views.
Most Liked Posts of 2024:
Most Viewed Posts of 2024:
Our Facebook page grew to 13,700 followers.
We’d like to thank our wonderful contributors who went all out often under tight deadlines to test, analyze and write their reviews, the dozens of brands who provided samples and often worldwide for our testing, and of course you, our readers and subscribers for reading, watching and following our content.
What would you like to see us do more (or less) of and change in 2025 across our various channels?
Here is to a wonderful, fast, and fun 2025 wherever your roads and trails take you!
Sam, Editor
RoadTrailRun Year End Recaps and 2025 Previews
Europe only: use RTR code RTR5ALL for 5% off all products, even sale products
2 comments:
Thanks Sam!
The stats really highlight what's trending. I noticed that, similar to how players strategize in the Slope, many reviews focus on optimal gear choices and race strategies. It’s fascinating to see which shoes are getting the most buzz this year.
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