Article by Dominique Winebaum
In
partnership with Parley for the Oceans, an environmental organization with a
mission to end the cycle of ocean plastic pollution, adidas Terrex, is charting
a new course by transforming intercepted ocean plastic into high-tech footwear
and tees inviting customers to play their part in saving oceans.
adidas also plans to make a minimum 1,000,000 Ultra Boost shoe uppers from intercepted ocean plastic by the end of 2017
adidas also plans to make a minimum 1,000,000 Ultra Boost shoe uppers from intercepted ocean plastic by the end of 2017
At
Outdoor Retailer Winter Market 2017 (OR), adidas Terrex featured its partnership
with Parley for the Oceans with a new line of unisex footwear: the knit uppers Terrex Parley Climacool Boat ($140) with drains through the sole and the Terrex Boat DLX Parley ($130),
along with high tech tees. The shoe uppers and tee fabric are made with the recycled ocean plastic. Designed for water sports, such as boating
and paddle boarding, but also fit “for every day outdoor activities,” both
shoes provide stability, grip, and ultimate comfort.
The Terrex Parley Climacool Boat shoe will be available April 2017. Unisex sizing.
As a testimony to the innovative approach in
sustainability and product design, the adidas Terrex Parley Cimacool Boat, won a
Best New Gear Award at the Winter OR from Gear Institute. It also made the list of Men’s Health’s
editorial picks as a Best New Gear For Outdoor Adventures (OR 2017).
The Terrex Parley Climacool Boat shoe will be available April 2017. Unisex sizing.
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