By Dominique Winebaum
Cotopaxi “Gear for Good” was a definite great find at the Outdoor Retailer Summer 2015 Market. What led me to their booth were two llamas
carrying a colorful load of backpacks (the Luzon Del Dia 18 L $49). Guided by two
friendly individuals, the llamas provided photo opportunities for bystanders
eager to post something exotic to their social media networks. One of the llamas liked to graze the green
sprouting through the asphalt and I was so smitten by his noble look that I
started to imagine a trekking trip with this friendly companion.
The Cotopaxi Lama |
The
llama embodies Cotopaxi’s core values: “adventure and helping those in need”(as
described on the company website), and promotes the Cotopaxi brand as an
eye-catching logo to be proudly displayed on one’s shoulders.
Cotopaxi, a Utah company founded by Davis Smith, is less
than two years old and operates with a model of doing good while manufacturing
high quality and reasonably priced backpacks, as well as apparel such as
t-shirts, fleece and jackets. Backpacks
are manufactured in the Philippines in a working environment that strives to
provide sustainable and equitable wages for its employees. Cotopaxi extends its sustainable and
innovative approach to its whole line of production, such as making backpacks
with repurposed material and by empowering its employees in creating unique
color scheme backpacks (The Luzon Del Dia line). Scraps are re used in other products and packaged by partners to create physics experiment kits for schools. Through its socially conscious approach and
philanthropic business model, Cotopaxi carries a good message – Gear for
Good – that is worth spreading and emulating.
Cotozpaxi Del Dia Packs |
As I visited the booth at the OR Summer 2015 show, I was
fortunate to be guided through the Cotopaxi product line by Lindsey Kneuven,
who recently joined the company as Chief Impact Officer. As Lindsey described each product, she would
inject information about the sustainable approach, social responsibility, and
innovative elements that went into developing and producing the product
line. Meeting with Lindsey was testimony
to Cotopaxi’s core commitment in fostering innovative approaches to philanthropic
giving and community building while producing and marketing outdoor products.
Cotopaxi’s line of backpacks falls into two categories:
technical and lifestyle with some crossover.
On the high end spectrum of technicality and capacity is the Nepal 65 L backpack, priced at a very reasonable $ 229 for a full blown technical backpack.
There is a wide selection of technical backpacks
to choose from: backpacking, hiking, or climbing. The Luzon 18 $30, shown below, will come next season in a two color contrast fashioned to boost your mood. It is a snug backpack with a minimalist approach, yet
it is designed to carry a hydration bladder and has a technical shoulder harness with waist and sternum straps.
Cotopaxi Nepal 65L |
On an ending note, Cotopaxi is organizing a 5K/10K trail run
on September 19 at the Alta Ski Area in Utah which will feature food from local
vendors, music, awards, and Cotopaxi gears for purchase. Visit: http://cotopaxi.com/
2 comments:
This specific by way of their socially informed tactic along with philanthropic structure, Cotopaxi includes a very good communication – Items forever – that may be worthy of scattering along with emulating.
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