BACKPACKING LIGHT - The Ultralight Backpacking Magazine and Lightweight Backpacking Gear Shop
While there is a subscription of $25 per year this specialized site on ultra lightweight outdoor gear combines insightful editorial with an active community of members who analyze, comment, modify, and weigh gear down to the fraction of an ounce. Great example of an authoritative, if somewhat obsessive niche resource, and online community on a specific subject. Larger manufacturers are well advised to linger and participate a while.
