UTMB: VIBRAM Shares “Secrets” of the MegaGrip and Shows its Giant New Resoling Truck in Action.

Okay, hi, everybody. We're here at Vibram at UTMB, and I'm just going to show you their incredible re-souling bus here, brand new. I'm going to check that out later. So, Jerome is the product marketing manager for outdoor and running. Sports innovation marketing director. Sorry. And our readers often ask the question if we're writing about a particular trail shoe

And it doesn't have mega grip. How does it compare to mega grip

So Megagrip and Vibram is pretty much as often the standard for trail runners in practice and also in legend

So Jerome, tell us as much as you can and a little demonstration

Oh, yeah. So thank you very much for this. So it's pretty tough to retry to drive this because Megagrip now, yes, it's the, let's say

the being small market is the best solution in terms of grip

It's traction and durability when you mix everything on the shoe. It took a lot of time for us to develop that

And here in front of us there is a ramp which is a kind of tool we use

to demonstrate the capability of mega grip in terms of extreme grip on wet rock

So this is the kind of stuff we have also in our lab in the factory

But obviously in the factory we have introduced much more. complex technologies with sensors and many other things to understand much better the behavior

of the compound. So mega grip is today considered and is the very best solution for wet grip on wet rock. Why

Because we are the very expert in rubber technology first. So we have such an expertise

And as you know, Vibram was born more than 80, more than 85 years

years ago and is the very specialist in terms of soul, of high performance robots. So starting

from that, it was first. Let's say that the first thing that we've done when we came to UTNB in 2007

was to understand what was missing in the market. So we perfectly knew at the time that there

was a big issue grip on wet That was the issue So with our expertise we started working on that with our chemists with let say all the product development department and the testers in the market and the runners and we started

developing the right compound with the right molecules, with the right properties to, let's

say, arrive to develop megagree after a few years. It took a few years

But now, you know, and we also shown before the Vibram mobile life

technology, which is absolutely a super tool for us, because that makes possible for us to put megagrip at that time

underneath the shoes of the runners, normal common runners from everywhere, and to have, at the end, in a few years

more than 3,000 runners testing megagrip. Ah. So this is why today we can

we know perfectly that megagrip is megagrip. So that's why. one of the reason why the brands are adopting or decided to adopt a megripe

Because they are sure they are very confident in the property of the compound

I remember very well a couple years ago discussion with people at Nike about their rubber, trail rubber

And I said you should do something else like Megagrip. And lo and behold, their Ultrafly had it and many issues went away

So it's not easy. must not be easy to develop these compounds

It takes a lot of experience, a lot of chemistry, testing, trial and error

So can we see a demonstration of the rock? Alessio is going to do it

Alessio I met last night. We're all going to do it. Okay, let's do it. Oh. So first we show it, the first thing is that we show the tool of our work

which are shoes which are no brand, and in this case have a profile for trail running

Okay, so it has a mizzo. which represents shock absorption. It also has a Velcro, so these are no commercial shoes

But what happens is on the ramps we're able to make, like with pasta makers

Yeah, pasta makers. With exactly the same condition, same shoe. Same design of the sole

Then the mega grip is born because I'm going to test maybe three, four, five different recipes

Right. The recipes are tested each and every one with a sensitive

All right Let show is demonstrating Let me see what kind of rock we have here Granite rock feels like a real rock Yeah With water

With water. Oh, that's the tricky stuff. Yeah. So it's pretty extreme

You can find that. No, no, too much. That's not. You see

But you can see that you can control the behavior of the shoe. Yeah

Most of the shoes, The main issues is that when you start sleeping, it's too late because you are down

Yeah. With mega grip, you can control what's happening. You have time even to change the behavior, to run in a different way, to change the balance of your body, whatever

And you go on. So this is additional safety. That is very compelling

This light, but you're under control. This is what you need. No life on ice

Immediately but so, so, so, so, so, 30. And 45 plus degree, 44

44 degrees with water. With water. Yeah. The other great thing, yeah

The other great thing is that you can do is that you really get a sense of this. When you take a step, okay, okay, let me, yeah, go ahead

Go ahead. But then you also try it without holding. And you realize how much time you have to get safety, okay

Get correct, yeah. And that is also by decreasing, by going on the four foot

by decreasing the amount of surface air, Because of course, the more surface area you have, the more you're going to be able to hold it

So this is a great example of, look ma, no hands, and I'm holding, okay

Okay. This is the potential and the performance of Medved. Thank you, Jerome, Alessio I met last night in Colorado

Very well done, gentlemen. Let's keep running. Oh, have fun. I come from the perfect match

Okay Every edge it's okay Okay, now you're in the press it

Ah take off the last one This is press it Oh I see Okay

You see in this way we take all the pressure on the shoes And even if you're used somewhere

Between the sole and the shoes We do you take that Oh we go this is the red one you see oh yeah so um this is a good thing for sustainability as well to replace instead of throw out absolutely it

it is our priority even in vibran to sustainability yes of course you can restore your shoes

because you can give a second chance a second life and we start from this side yes

you're gonna you were but you were Claudio Diego and Matisse and stepheno use this in this way to work the sole take it off take it off the

so i'm sorry if you take it up the soul you have you have this you have to smooth yeah

you take at the same level yeah with the glue that you see before yeah later you put the glue

you see the press 2 minutes yeah he's already done another shoot wow now we have to wait 24 hour

24 hours that the glue worked very well. We arrived from this side and this side with this machine

they work the extra material. Oh, the edges, yeah, yeah, yeah, okay

So you see, this is an example. In this way. After, there's a problem

After the shoes, the feet of the table. You don't have to eat up

It's all right. Okay, wonderful. So that's an end product after it's been buffed

They were all the side, the shape of the shoes in this way

This is the shoes found. End product. Mega grip, new megagrip. This is the compound

Nightbed is the technology that we have thin so that we reduce the 50% of the material

and 30% of weight. Wait, that's big, always big. This is big

Usually one sore is more or less around 130 grand. Yeah. We mean in this way it's around 80 grand

Much bello. Yeah, and this is the last one. Traction lag. Yeah

This is this micro point that increased the grip around 20, 25% yet

I agree. I have shoes with it. They work well. So you know what I'm talking

Oh yeah. Oh yeah