2024 Altra 4mm Drop Shoes: Experience Flow, Experience Form, Experience Wild

Hi, this is Brian Beckstead, co-founder of Altra Footwear

We are talking about Altra's non-zero drop shoes. Yes, Altra does make shoes with a four millimeter drop

Now, if you love your zero drop Altras, we still make those as well. None of these are replacing them

They are merely additive. So we're going to start right here with the Experience Flow

This is the update to the Altra Forward Experience. Little shoe, light, fast, but still very cushioned

The men's has a 32 millimeter heel, 28 millimeter forefoot. Altra's foot-shaped toe box allows you to be able to split out

This is our standard fit, and it absolutely rides smooth, nice, light, and quick

Now, if you feel like you need a little bit more structure, we're really excited to introduce

the Experience Form. This is the stability version. You're going to see a little bit wider, broader platform

You're going to see a little bit more rubber on the medial side, as well as this guide rail

Again, this is for those of you who pronate or even fatigue pronate. If you're a neutral runner, you can still run in this shoe

There's no active stability there. It's just going to be guiding your foot and dynamic as you run

With this request of having a four millimeter drop road shoe, we've had a lot of requests

for a trail version. So here we are with the Experience Wild

Again, you're going to look at that four millimeter drop. You're going to look at a great traction system that I think really represents both

on-road and off-road capabilities. Very stable, great look, design, fit, and feel

We are really excited about this Experience family that represents Ultras four millimeter

drop shoes. This family launches May 1st of 2024. Price point? $140 for the Flow, $145 for the Form and the Wild. Yeah. Yeah