2024 Introductions: Mount to Coast Road Ultra Focused Racers and Trainers

Alright, hi guys, my name is Emily banks and I'm here today with mount to coast a brand new footwear brand out of China

at TRE 2023 this brand is having its global debut this week both here as well as at ISPO and

We are launching three brand new shoes in 2024 let's get into it. So mount a coast is a brand that's absolutely steeped in innovation and R&D

I was really born in a lab facility outside of Hong Kong where there is just really really

Deep testing being done with a biometric facility and athletes to make sure that we make really amazing premium footwear

Shoes are premium shoes designed for ultra distance road running The first model I'd love to show you guys is the r1

This is a purpose-built super lightweight high rebound But durable racing shoe for ultra distance events

It's got super critical foam. It has a TPU outsole It has this arch rail that's going to help prevent injury from overpronation in that end stage gate a really really lightweight

Upper with a slightly wider toe box to allow for that expansion in the toes during a long event

This premium lace that you can also adjust with that swelling during the end of a race

And just generally is crazy lightweight a men's nine only weighs seven and a half ounces and this will retail for

180 Next we oh wait, we can we can stop there if you want. Okay, great. We have two other models

I won't go quite as in-depth, but we have a trainer. This is the P one

It's got a little bit more support a little bit more guidance to make sure that you're really ready to go for long training miles

Then we have the s1 which is kind of between the r1 and the p1

So it really is kind of the middle of the pack in terms of support, but still really lightweight and cushioned

All right Durability is best in class. So in testing these shoes are getting well over 700 miles without any negative impact for performance

Which is also a really unique sustainability story, you know less shoes and landfills great thing

And when are they available these will launch in at 2024 the r1 and the

S1 will launch in April 24, and then the p1 will launch in July

Yeah