Monday, January 16, 2017

Outdoor Retailer: adidas Terrex Leads the Way in Repurposing Ocean Plastic Pollution into High Tech Footwear and Tees

Article by Dominique Winebaum

In partnership with Parley for the Oceans, an environmental organization with a mission to end the cycle of ocean plastic pollution, adidas Terrex, is charting a new course by transforming intercepted ocean plastic into high-tech footwear and tees inviting customers to play their part in saving oceans. 
adidas also plans to make a minimum 1,000,000 Ultra Boost shoe uppers from intercepted ocean plastic by the end of 2017
At Outdoor Retailer Winter Market 2017 (OR), adidas Terrex featured its partnership with Parley for the Oceans with a new line of unisex footwear:  the knit uppers Terrex  Parley Climacool Boat  ($140) with drains through the sole and the Terrex Boat DLX Parley ($130), along with high tech tees. The shoe uppers and tee fabric are made with the recycled ocean plastic.  Designed for water sports, such as boating and paddle boarding, but also fit “for every day outdoor activities,” both shoes provide stability, grip, and ultimate comfort.    
The Terrex Parley Climacool Boat shoe will be available April 2017. Unisex sizing. 

As a testimony to the innovative approach in sustainability and product design, the adidas Terrex Parley Cimacool Boat, won a Best New Gear Award at the Winter OR from Gear Institute.  It also made the list of Men’s Health’s editorial picks as a Best New Gear For Outdoor Adventures (OR 2017). 

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