Monday, August 08, 2005

To Net stores, it's all about personal touch | NYTimes CNET

To Net stores, it's all about personal touch | CNET News.com

The nuts and bolts of customization of physical products via the internet. One internet player cafepress claims it can produce from 8 million different designs onto products such as T-shirts, mugs, etc... all shipped within 24 hours. Millions of niche products.

The secret is to enable the direct transfer of the data of the internet order to the machinery of production.

Customers can upload their own artwork and create a complete online store for their creations. As the "substates" are limited to what cafepress has available in a way this can be thought of as a new form of low run custom printing on 3D shapes.

2 comments:

Russell Smith said...

Cafepress is definitely a model of the new world...

Pimp My Ride for anything.

You can see it from customizing shoes, to car kits, to custom order PCs delivered in under 3 days.... just watch out, we've only just begun.

I've used cafepress for 4 years without flaw from everything to personal marketing to inside jokes to corporate swag. It works, it's easy and it's amazing.

I'd be interested to hear your thoughts on how all the mass customization will touch OLD SKOOL INDUSTRY...

like autos...
http://www.scion.com/

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